The Apple Shot

Practice GroupsWhen we set out to develop our website, we wanted to choose an image that best represented what our clients’ rely on us for, what they think about us. Feedback directly from clients pointed us to the concept of trust.


William TellFinding an image that represented trust was no easy task but from the moment we met “Apple boy” we knew we had the right image. After all, who does not know the story of William Tell and “the apple shot” off the top of his son’s head and who would think that trust was not at the center of that boy and his father’s courage that day.

Here is an overview of the famous Swiss folk hero.

William Tell


The best known version of the story is in the legend of William Tell, told first in the 15th-century White Book of Sarnen, then in Aegidius Tschudi's 16th-century Chronicon Helveticum, and later the basis for Friedrich Schiller's 1804 play.

Tell is arrested for failing to bow in respect to the hat that the newly appointed Austrian Vogt, Albrecht Gessler, has placed on a pole, and Gessler commands him to shoot an apple off his son's head with a single bolt from his crossbow. After splitting the apple with the single shot (supposedly on November 18, 1307), Tell is asked why he took more than one bolt out; at first he responds that it was out of habit, but when assured he will not be killed for answering honestly, says the second bolt was meant for Gessler's heart should he fail.